As you've seen in these various sections on integration, the effort of looking across functional systems can provide a great deal of benefit in productivity improvements, especially in the area of promotional content management.
Marketing tool integration, learning, and improvement is a a continuous process. It starts with your core competencies, and your strategy derived from them, with the integration just as the process that extracts the maximum benefit and reuse of your investments along the way.
This Web site is aimed at capturing some of the basic concepts I use when creating integrated marketing programs and leveraging the internet.
Phil Gibson ©2016