Continuous! Fire, Ready, Aim. Do it again.
The customer comes first. Prioritize the best customers first. Do not spend months in committee coming up with the ideal solution and then take months to implement this solution. Put your best solution out there, start the cycle, improve it and rapidly interate to the customer's ideal target.
This agile development is how you win on the web.
This Web site is aimed at capturing some of the basic concepts I use when creating integrated marketing programs and leveraging the internet.
Phil Gibson ©2016