Push your analysis reports and actionable data out to your support organizations. Just like a web page, create the best example of what you believe the users would like, talk to the users, improve the reports based on their suggestions, and send them again. Make them actionable.
You can provide this knowledge to your sales force and channels. You can provide it to your product lines and business units. You can even provide this information to your customers to help them manage their transactions or business. The key is to provide the data and market how to use it. Get the audience to recognize the value to them. Success will come when the audience values the data. Keep morphing what you provide until they do.
Whatever you do, do not let this critical market data sit in some centralized reporting system and languish. If you went to the effort to capture it and save it, you have to use it!
This Web site is aimed at capturing some of the basic concepts I use when creating integrated marketing programs and leveraging the internet.
Phil Gibson ©2016