Phil Gibson - Marketing | Building Brand Experience
Phil Gibson - Marketing | Building Brand Experience

Tactical Objectives

What is selling now and why do customers like these products?  You can ask this question about product families or service offering by service offering.  Keep a running log of these answers so you can set up metrics to track your success at meeting these expectations over time.


Where is the immediate opportunity to grow sales now?  Is there any open field running where no competition yet exists.  Can you reach it?  Is there an opportunity cost of going that way?


What can you do to accelerate engagement and adoption?


This Web site is aimed at capturing some of the basic concepts I use when creating integrated marketing programs and leveraging the internet.


 Phil Gibson ©2016

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