Phil Gibson - Marketing | Building Brand Experience
Phil Gibson - Marketing | Building Brand Experience

Action To Improve

Any performance or monitoring investment is useless unless you act on the data that you gather. 


If you're not going to work on the data your reports provide, don't track it.  Tracking, the infrastructure to monitor it, and the effort takes resource.  Track what you will action.


Test your pages as your user would and correct the experience until it is fast and accurate globally and delights your users!


This Web site is aimed at capturing some of the basic concepts I use when creating integrated marketing programs and leveraging the internet.


 Phil Gibson ©2016

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