Motivated and empowered teams are the best way to make your vision happen. We've started with our core competencies, we've put our intellectual property at the fingertips of our customers. We've listened when they guided us on the right way to delight them. Delivering on that brand promise is where your teams come in.
Provide the guidance or the flight path. Review that direction with your teams, then set them free to innovate toward the vision. Every risk, every mistake, every success will take you in the right direction.
Aligning your organization in the direction of your vision is your job as the leader of your company. Be bold with your aspirations and demand commitment from your troops. Go out there and communicate the vision. Lead them to the ideal result. Ask them how to get there. Provide this leadership with empathy and compassion and your teams will show you the way.
This Web site is aimed at capturing some of the basic concepts I use when creating integrated marketing programs and leveraging the internet.
Phil Gibson ©2016