Where are you successful today?
Where are the fastest growing markets? Are you already a player in these markets? Who are the leading competitors? Can you be number 1 or number 2 in this growth area? Do you have to displace someone to get there?
These are basic marketing questions and there are many indepth guides around the Web to help you through this analysis. The real question is how will you win in these segments? I can guarantee you that it will not be because the encumbent competitors are stupid and waiting for you to replace them. You can win if you understand the markets, the channels, and listen to the customers so you deliver what they want.
Similar to markets, your customer analysis should follow the same simple guides.
Who are your best customers? Top 10, Top 100, Top 1000's?
This Web site is aimed at capturing some of the basic concepts I use when creating integrated marketing programs and leveraging the internet.
Phil Gibson ©2016