Strategy creation is about understanding your current business, the growth markets, and where you can invest in Web initiatives to accelerate the growth of your product revenue. A successful strategy is based on the core compentencies of your company. The more that you can put those core competencies at the fingertips of your customers, the more successful your initiatives will be.
This Web site is aimed at capturing some of the basic concepts I use when creating integrated marketing programs and leveraging the internet.
Phil Gibson ©2016